{"title":"Partnerships","description":"","products":[{"product_id":"nyne-w19-print-design","title":"Nyne - Womenswear Print Design","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA moody textile print which I designed while designing at local NZ fashion brand Nyne. I created each abstract mark by hand, with paint and laying paper stock on top and peeling it back to create the mirrored effect that is very Rorschach. Keep scrolling for more detail about the process.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eProject Details\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eCustom signature print for Nyne - W19 Rorschach collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eCLIENT - Nyne, 2018.\u003cbr\u003eMY ROLE - Textile design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eNyne is a fashion label, based in Tauranga.\u003cbr\u003eThe women's clothing brand is sold throughout NZ and Australia.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eThe Design Process\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe signature print named 'Rorschach' was created for local New Zealand fashion brand \u003c\/span\u003e\u003ca href=\"https:\/\/nyne.co.nz\/\" target=\"_blank\" data-mce-href=\"https:\/\/nyne.co.nz\/\" data-mce-fragment=\"1\"\u003eNyne\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eI loved being part of the team and coming up with the creative direction for the W19 collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe inspiration behind both the print and clothing range came from Rorschach's inkblot test imagery. I laid out a whole bunch of paper and went crazy with paint. I used the mirroring technique of folding the paper, echoing the aesthetics of the Inkblot tests. Once each hand painted object was digitized, I then layered a selection of the elements and marks to create a large scale print.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eOnce the directive team at Nyne were happy with the layout, we came up with a few colour variations to explore different options.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe final surface pattern design is moody and a little unpredictable, perfect for a Winter collection.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pinch \u0026 Punch NZ","offers":[{"title":"Default Title","offer_id":37773274906774,"sku":"","price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2552\/2326\/products\/pinchpunch.nz_192_ea5701c7-ab9d-42d8-a5ee-8dca7efdc58e_rw_1200.jpg?v=1612833063"},{"product_id":"lumino-the-dentist-interior-mural","title":"Lumino the Dentist - Printed Vinyl Mural - Auckland Mural Artist","description":"\u003cp\u003eI have such a soft spot for murals, especially when they get to live in spaces people visit every day. This \u003cstrong data-start=\"272\" data-end=\"295\"\u003eprinted vinyl mural\u003c\/strong\u003e was created for \u003ca rel=\"noopener noreferrer\" href=\"https:\/\/lumino.co.nz\/dentists\/dentalone-remuera\/\" target=\"_blank\"\u003eLumino the Dentists in Remuera\u003c\/a\u003e after the lovely Donna saw my work on Instagram and reached out while they were renovating their reception space.\u003c\/p\u003e\n\u003cp data-start=\"899\" data-end=\"1211\"\u003eThe design was colour-matched to Lumino’s brand palette and adapted specifically for the space, resulting in a custom\u003cstrong data-start=\"1017\" data-end=\"1040\"\u003e \u003c\/strong\u003emural that feels cohesive, modern, and deeply connected to the \u003cstrong\u003enative botanicals you can find around Auckland. \u003c\/strong\u003eThis approach gives some serious visual impact but it's also super durable and practical for commercial interiors. Those walls get a lot of love!\u003cbr\u003e\u003cbr\u003eFor this project, the budget was tight so \u003cstrong\u003ewe pulled from my existing body of NZ native floral art\u003c\/strong\u003e, using kōwhai flowers as the hero motif. Native botanicals are a recurring theme in my work... they’re beautiful for one, but also a meaningful way to acknowledge the whenua (land), and they translate beautifully into both large-scale murals and repeatable NZ native patterns.\u003cbr\u003e\u003cbr\u003eAlthough I'm based 3 hours away and my ability to travel to install an Auckland mural with a babyin tow was tricky chose. So a big shout out to the team at \u003ca rel=\"noopener noreferrer\" href=\"http:\/\/www.bigcolour.co.nz\" target=\"_blank\"\u003eBig Colour\u003c\/a\u003e for the print and installation. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIf you're based internationally and love my work, do\u003cstrong\u003e \u003c\/strong\u003e\u003ca href=\"https:\/\/jasminekroeze.com\/pages\/contact\"\u003e\u003cstrong\u003eget in touch\u003c\/strong\u003e\u003c\/a\u003e as this mural was completed entirely remotely!\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"1731\" data-end=\"1968\"\u003eVisit my \u003ca href=\"https:\/\/jasminekroeze.com\/pages\/art-licensing\"\u003e\u003cstrong data-start=\"1884\" data-end=\"1901\"\u003eArt Licensing\u003c\/strong\u003e\u003c\/a\u003e page to explore available designs and collaboration opportunities.\u003c\/p\u003e","brand":"Jasmine Kroeze","offers":[{"title":"Default Title","offer_id":42028621103254,"sku":"","price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2552\/2326\/products\/floral-wallpaper-mural-installation-auckland-nz.jpg?v=1726028450"},{"product_id":"biopak-coffee-cup-illustration","title":"Biopak - Coffee Cup Illustration","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow good is my brand collaboration with \u003ca href=\"https:\/\/www.biopak.com\" target=\"_blank\" rel=\"noopener\"\u003eBiopak\u003c\/a\u003e! ☕ They stumbled upon one of my \u003ca href=\"https:\/\/jasminekroeze.com\/collections\/art-prints\/products\/autumn-leaf-i\"\u003eart prints\u003c\/a\u003e on Instagram and decided it was the perfect fit for their coffee cups. It's so exciting to see my designs come to life on different products. \u003cbr\u003e\u003cbr\u003eThe best part? Getting tagged on Instagram from all over the world! 🌍 It’s such a thrill to see people sipping from my art in cafés everywhere!\u003cbr\u003e\u003cbr\u003eThe elements were originally created with cut out paper collage. The brown leaves were hand drawn in ink. I then tweaked the composition and colour palette in Adobe Illustrator to create the final design.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eProject Details\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFlyer illustration and design which oozes all the relaxed summer vibes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eCLIENT - Biopak 2021.\u003cbr\u003eMY ROLE - Illustration\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Pinch \u0026 Punch NZ","offers":[{"title":"Default Title","offer_id":43768698994838,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2552\/2326\/files\/paper-coffee-cup-illustration-biopak.jpg?v=1718339314"},{"product_id":"max-louie-surface-pattern","title":"Max \u0026 Louie - Beauty Brand Packaging Pattern","description":"\u003cp\u003eYou know that feeling when a client inquiry lands in your inbox and you just KNOW it's a match made in creative heaven? That’s exactly what happened with this project!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eNatalie from the beauty brand Max \u0026amp; Louie reached out after spotting one of my Instagram posts showing an illustration in my sketchbook! Nat wanted me to create a stunning print for her packaging.\u003c\/p\u003e\n\u003cp\u003eNat is local to Pāpāmoa Beach, so I got to visit her studio and have a chat about the collab.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eI spent time sketching different iterations of each product from various angles. The next step in my creative process was digitizing all those sketches in Adobe Illustrator, refining the linework and bringing the illustrations to life.\u003cbr\u003e\u003cbr\u003eI also hand painted a pretty background using a process I use in my \u003ca href=\"https:\/\/jasminekroeze.com\/collections\/original-artwork\"\u003eoriginal paintings\u003c\/a\u003e. The result? A hero surface pattern that is so dynamic that it works on different backgrounds and colourways. This gives Nat longevity and flexibility for any future variations. \u003cbr\u003e\u003cbr\u003eI also produced a collection of individual illustrations for use on her social media \u003ca href=\"https:\/\/jasminekroeze.com\/products\/max-louie-illustrations\"\u003e(you can see them here)\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHere's a sweet note from Nat herself: “Absolutely loved working with Jaz on this project. Her attention to detail is amazing. So professional down to the last detail. I am so excited about this project and would recommend her highly to anyone and wouldn't hesitate to work with her again.”\u003c\/p\u003e\n\u003cp\u003eThanks for the amazing collaboration, Nat!\u003c\/p\u003e","brand":"Pinch \u0026 Punch NZ","offers":[{"title":"Default Title","offer_id":43775747457174,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2552\/2326\/files\/wrapping-paper-design-max-louie-x-jasmine-kroeze.jpg?v=1753670618"},{"product_id":"somethin-somethin-cafe-icons-mural","title":"Somethin' Somethin' Cafe - Beach Icons Mural","description":"\u003cp\u003eA local café called Somethin' Somethin' wanted to \u003cstrong\u003ebring personality and fun back into a tired interior space.\u003c\/strong\u003e Inspired by a connection to the local beach and all round summer vibes that is the epitome of Mount Maunganui, the incredible owners gave me a lot of creative freedom to come up with a concept. \u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eSee the mural and grab some lunch:\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003eYou can check out the mural at Somethin' Somethin' cafe on Heath Street, Mt Maunganui.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Jasmine Kroeze","offers":[{"title":"Default Title","offer_id":44240664494230,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2552\/2326\/files\/mt-maunganui-cafe-mural-interior.jpg?v=1732327612"},{"product_id":"tiahuia-project-by-tauranga-city-council-abstract-mural","title":"Tiahuia Project - Abstract Mural","description":"\u003cp\u003eIt's been such an honour to be a part of the Tiahuia project by the \u003ca href=\"https:\/\/www.tauranga.govt.nz\/\" target=\"_blank\"\u003eTauranga City Council\u003c\/a\u003e, painting \u003cstrong\u003ea bright and colourful abstract mural\u003c\/strong\u003e that celebrates the values and incredible work of the \u003ca href=\"https:\/\/taurangawomensrefuge.co.nz\/\" target=\"_blank\" rel=\"noopener\"\u003eTauranga Women’s Refuge\u003c\/a\u003e. \u003cbr\u003e\u003cbr\u003eThe concept was inspired by the brief to honour a “superwoman” through an exterior mural, weaving the refuge’s core values into a vibrant, abstract design.\u003c\/p\u003e\n\u003cp\u003eGuided by the four foundational values of the Tauranga Women’s Refuge\u003cstrong\u003e:\u003cbr\u003e- Awhi (support)\u003cbr\u003e- Tautoko (guidance)\u003cbr\u003e- Manaaki (kindness)\u003cbr\u003e- Aroha (compassion)\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003eThis mural is a visual testament to their mission. Each abstract element represents these values, blending together in harmony to tell a powerful story of care, respect, and empowerment.\u003c\/p\u003e\n\u003cp\u003eI began the creative process by \u003cstrong\u003econtemplating the meaning of each value\u003c\/strong\u003e, sketching abstract shapes and symbols as I meditated on each beautiful value. Through bold, colourful forms and composition, the final design mirrors the refuge’s kindness, empathy, and unwavering support for wāhine in need.\u003c\/p\u003e\n\u003cp\u003eThe result is a striking abstract mural that not only \u003cstrong\u003eadds vibrancy to Tauranga’s city\u003c\/strong\u003e but also serves as a reminder of the strength and resilience of the community it represents. Painting this bright mural was an incredible experience, and I’m very proud to have created a piece that reflects such an important kaupapa.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003eCLIENT - Tauranga City Council\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eCREDIT - Creative Bay of Plenty for the artist callout and organisation\u003cbr\u003ePHOTOS - By Jasmine Kroeze and Anne Shirley\u003cbr\u003ePAINT - Primer and paint products by \u003ca rel=\"noopener\" href=\"https:\/\/www.resene.co.nz\/\" target=\"_blank\"\u003eResene\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eSee the mural\u003c\/h4\u003e\n\u003cp\u003eGo and check out the mural, down the laneway by the ACC building: 76 Grey Street, Tauranga.\u003cbr data-mce-fragment=\"1\"\u003eMake sure you tag me on instagram \u003ca rel=\"noopener\" href=\"https:\/\/www.instagram.com\/jasmine.kroeze\/\" target=\"_blank\"\u003e@jasminekroeze\u003c\/a\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Pinch \u0026 Punch NZ","offers":[{"title":"Default Title","offer_id":44250424148118,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2552\/2326\/files\/Websize_Jasmine_Kroeze_May_2025_Branding_Shoot_Kenrick-46.jpg?v=1753750032"},{"product_id":"tauranga-street-art-festival-colourful-mural","title":"Tauranga Street Art Festival - Exterior Mural","description":"\u003cp\u003eIt was an absolute honour to be part of the very first \u003cstrong\u003eTauranga Street Art Festival\u003c\/strong\u003e, painting a \u003cstrong\u003ecolourful, abstract mural\u003c\/strong\u003e that brings together movement, texture and a whole lot of creative energy.\u003c\/p\u003e\n\u003cp\u003eWith full creative freedom, I wanted to explore the intersections of shape and form, something that naturally led me to one of my favourite ways to develop creative ideas, using \u003cstrong\u003ecut-out collage\u003c\/strong\u003e. \u003cbr\u003e\u003cbr\u003eWhen I first saw my allocated exterior wall, I was really inspired by the diagonal recess in the wall itself. This sparked an idea where I played with intersecting and flipping colours on that axis.\u003cbr\u003e\u003cbr\u003eI started by layering and arranging abstract shapes on paper, letting the composition come together intuitively. I also pulled in some of my mark making tecniques from my personal practice. This is something new for me in my mural work and SO fun to experiment with at this scale!\u003c\/p\u003e\n\u003cp\u003eAnother key part of the concept was incorporating a nod to the local environment. The organic shapes in the design are inspired by the native \u003cstrong\u003epōhutukawa tree\u003c\/strong\u003e, a key sight in Tauranga Moana. Weaving these natural elements into the piece creates a subtle connection between the mural and the surrounding landscape, making it feel like it truly belongs in the space.\u003c\/p\u003e\n\u003cp\u003eThe challenge? A \u003cstrong\u003e70sqm wall\u003c\/strong\u003e and just three days to bring it to life! With the help of an incredible team of assistants (and plenty of coffee-fueled hours), we made it happen. The \u003cstrong\u003ecolours, the energy, the team... everything clicked.\u003c\/strong\u003e I honestly think this is one of my favourite murals I’ve painted, and I’m already excited to explore more walls in this style.\u003c\/p\u003e\n\u003cp\u003eA massive thank you to \u003cstrong\u003eTauranga Street Art Festival\u003c\/strong\u003e for including me in such an amazing lineup of artists and to \u003ca href=\"https:\/\/www.paulyb.co.nz\/\" rel=\"noopener\" target=\"_blank\"\u003ePauly B\u003c\/a\u003e and \u003ca href=\"http:\/\/craigmcclure.com\/\" rel=\"noopener\" target=\"_blank\"\u003eCraig McClure\u003c\/a\u003e for delivering an absolutely seamless event.\u003c\/p\u003e\n\u003cp\u003eA big thank you to the support of these guys to make it all happen:\u003cbr\u003e\u003ca href=\"https:\/\/www.tauranga.govt.nz\/\" rel=\"noopener\" target=\"_blank\"\u003eTauranga City Council\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/creativebop.org.nz\/\"\u003eCreative Bay of Plenty\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/www.resene.co.nz\/\" rel=\"noopener\" target=\"_blank\"\u003eResene\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/scissorlifttauranga.nz\/\"\u003eHeight 4 Hire\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/www.fosters.co.nz\/?fbclid=PAZXh0bgNhZW0CMTEAAaaInffGfhvQphOa0t70S3PrbjqxIGNp4RuOEFEQ5j53qiCZTtlTVlltcVs_aem_EfvJjBMRCJ2-CtPw9xrWQA\" rel=\"noopener\" target=\"_blank\"\u003eFoster Group\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e📍 \u003cstrong\u003eSee the mural\u003c\/strong\u003e\u003cbr\u003eGo check it out at 80 Devonport Road, next to the beautiful new council building. If you snap a pic, tag me on Instagram! \u003ca href=\"https:\/\/www.instagram.com\/jasmine.kroeze\/\"\u003e\u003cstrong\u003e@jasminekroeze\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Jasmine Kroeze","offers":[{"title":"Default Title","offer_id":44842814800022,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2552\/2326\/files\/tauranga-street-art-festival-2025-jasmine-kroeze.jpg?v=1743321700"}],"url":"https:\/\/jasminekroeze.com\/collections\/brand-partnerships.oembed","provider":"Jasmine Kroeze","version":"1.0","type":"link"}