{"product_id":"merchandise-concepts-for-tauranga-crossing","title":"Merchandise Concepts for Tauranga Crossing","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eOne of my favourite parts of collaborating with clients is thinking beyond the original brief.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"\"\u003eAfter creating a body of work, including a series of murals and printed hoardings for Tauranga Crossing, the team mentioned they might be interested in exploring merchandise in the future. So I took the opportunity to mock up a few tote bag concepts using segments of the existing artwork from the project.\u003c\/p\u003e\n\u003cp\u003eFeaturing NZ native \u003cstrong\u003etūī and\u003c\/strong\u003e \u003cstrong\u003ekōkako birds\u003c\/strong\u003e, and botanical illustrations developed throughout the Tauranga Crossing mural series, these concepts show how commissioned artwork can evolve into a cohesive collection of branded products. I love how the existing artwork can be used to create merchandise that extends the story of the brand.\u003c\/p\u003e\n\u003cp\u003eI love presenting ideas like this to clients. It's a great way to show how artwork can have multiple uses and across so many different touchpoints... from \u003cstrong\u003etote bags and apparel to packaging, stationery and promotional products\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSee the Tauranga Crossing hoardings designs \u003ca href=\"https:\/\/jasminekroeze.com\/collections\/murals\/products\/printed-vinyl-mural-tauranga-crossing-hoardings\"\u003ehere\u003c\/a\u003e\u003c\/strong\u003e to see where these illustrations began. \u003cbr\u003e\u003cbr\u003eIf you would like to \u003cstrong\u003ebrowse my art licensing catalogue\u003c\/strong\u003e that is full of existing designs that are ready to license or \u003cstrong\u003e\u003ca href=\"https:\/\/jasminekroeze.com\/pages\/contact\"\u003eget in touch\u003c\/a\u003e\u003c\/strong\u003e with me and we can talk about developing custom artwork for your brand.\u003c\/p\u003e","brand":"Jasmine Kroeze","offers":[{"title":"Default Title","offer_id":46514595954838,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/2552\/2326\/files\/tote_bag_with_nz_native_kokako_bird_and_native_plants.jpg?v=1785373566","url":"https:\/\/jasminekroeze.com\/products\/merchandise-concepts-for-tauranga-crossing","provider":"Jasmine Kroeze","version":"1.0","type":"link"}