Pinch & Punch Studio - by Artist Jasmine Kroeze

Hello! I’m Jasmine, an artist and designer living ocean side in Papamoa, New Zealand. I’m a detail-obsessed, chocolate devouring plant killer. I love options and ideas, I'm an INFP, an Enneagram 9,  and all about the grey-area kind of gal. I'm a Mum, a wife and a bit of a softy.

My happy place is creating art for products, especially fashion and textiles. Lately I’ve also dabbled in large scale murals. If you have a wall you would like me to bring alive, then let’s chat!

I also help small businesses to create branding that is packed with personality and thought. I use my love for illustration by bringing that into my logo and branding design.

For collabs, work projects, features, or just to say hello, please flick me a message at:

Some fun people I've worked with

Hi, nice to meet you!

Over the past 12 years I've worked in the textile, fashion and graphic design industries.

I specialize in surface pattern design, branding and illustration. My aesthetic is hand drawn and all about the colour!My design process starts with an idea. Like a loose thread, I pull on it and everything always unravels from there.

I follow the inspiration trail and design a handful of concepts until I have something that is packed with punch. And there you have the name, Pinch & Punch. 

Design Services

Graphic design
Brand identity + logo design
Look books
Invitations + stationery
Icon Design
Textile Design
Surface pattern + prints
Seamless repeats
Placement prints

Interviews & Media

Exhibitions & Awards

Bolt of Cloth Textile Design Award - Winner of the people's choice award, 2020
City Art Walk - Tauranga, 2020
Street Prints - Mural Festival Mauao, 2020
110 Group Exhibition - The People's Gallery Tauranga, 2018
Bolt of Cloth Textile Design Award - Finalist, 2018