When Megan from Tuti was looking for artwork for her reusable nappy range, she didn't need to commission a collection from scratch. Instead, she licensed 14 designs directly from my existing pattern library, making the process fast, flexible, and incredibly cost-effective.
The collection brings together a playful mix of hand-drawn florals, abstract botanicals and cheerful illustrations. Designed with little ones (and their parents) in mind, the patterns are full of joyful colour, organic shapes and plenty of personality. While each print has its own unique character, together they create a cohesive collection that feels fun, modern and unmistakably Tuti.
Seeing my artwork out in the world is always special, but this collaboration is extra close to home. I used Tuti nappies with my own children, so watching these designs become part of a product we used every day is pretty surreal.
The Licensing Process
One of the biggest advantages of working from an existing artwork library is speed. Rather than starting with a blank page, brands can browse hundreds of my ready-to-license illustrations and surface patterns. How good.
For Tuti, this meant choosing 14 existing designs that worked beautifully together across their reusable nappy collection, creating a range that felt playful, cohesive and instantly recognisable.
Interested in licensing artwork for your own products? Browse my licensing portfolio or get in touch to request access to my full pattern library and licensing guide.
Are you interested in licensing prints? Find more info on art licensing here. Or you can sign up to request access to my catalogue.
