I’m beyond excited to share my collaboration with Kathmandu for their Spring/Summer 2023 range! 🌿✨ Like most of my collabs, they found my work on Instagram. I was absolutely floored when I got their message about collaborating! Being approached by a legendary Kiwi brand like Kathmandu is truly an honor.
It's not every day you get a brief with full creative freedom for print designs! I had a blast exploring different concepts, drawing inspiration from the stunning New Zealand landscape that I love. The creative process included pitching two concepts to the team via Zoom, I created some placement prints for their tees along with an all over print which you can see here.
Kathmandu’s General Manager of Product, Robert Fry, said it perfectly: “We are a proud New Zealand brand of 30 years, surrounded by some of the world’s most impressive nature, so to collaborate with a talented Kiwi artist who is just as inspired by New Zealand’s beauty has been an incredible opportunity.”
Thanks for the collab team, it's an absolute career highlight for me!
LOCATION PHOTOS: Rachel Hadfield
PRODUCT PHOTOS: Kathmandu
